Aldi website crashes as shoppers rush to buy Kevin the Carrot range

The website of supermarket giant Aldi crashed this morning after more than 75,000 people rushed to buy the Kevin the Carrot range.

Keen shoppers queued from 4am as the Christmas “favourite” went on sale today. It comes as Kevin the Carrot returned for his seventh year in the store’s new Christmas advert.

The budget-friendly supermarket launched their brand new Kevin and Family Carrot merchandise for 2022, however stock is expected to go very quickly. The collection includes plush toys as well as Christmas tree decorations and pyjamas.

More than 75,000 people were in an hour-long online queue as demand for the new merchandise rocketed.

Once through the queue shoppers had ten minutes to buy their items and checkout online.

An Aldi spokesperson said: “The demand for our Kevin the Carrot soft toys was extremely high and, as a result, customers were held in a queue to enter the website. This was to improve the customer experience on our website and we apologise for any inconvenience.”

The website has now rectified itself and is functioning as normal.