Sefton Council says Look Say Sing Play this week!

Sefton Council is taking part in a Liverpool City Region wide initiative to help toddlers and newborn babies to build their brains and increase development thanks to a brand new initiative – Look, Say, Sing, Play!

The Local Authority’s Libraries teams have been working closely with the National Society for the Prevention of Cruelty to Children (NSPCC) and 1st Steps Nursery in Waterloo to actively encourage parents and carers to further bond and support their children during the early key development stages of their life.

The Look, Say, Sing, Play campaign promotes simplified positive interactions which parents and carers can do with their newborns and toddlers to not only help build attachments but also build healthy brains!

Sefton Council’s Libraries & Early Years teams have been working hard in recent weeks to help drive the Look Say Sing Play campaign with a series of storytime sessions ahead of the Look, Say, Sing, Play week this week where all Local Authorities have been sharing tips, resources and videos on social media.

During these storytime sessions, families received a free resources bag that includes bubbles, an activity card, flashing key ring and further reading materials.

Cllr Diane Roscoe, Sefton Council’s Cabinet Member for Education, said:

“It’s great to be working closely with nurseries around Sefton to encourage the Look, Say, Sing, Play initiative.

“The 1st Steps Nursery in Waterloo have recently delivered a Look Say Sing Play session and the parental feedback was incredibly positive, with parents and carers especially appreciative of the free resource bag to continue the activities at home. It’s so important that initiatives like these reach all parents in Sefton.”

“Our Early Years settings have played a crucial role in delivering important messages about positive bonding and development for our young minds and our libraries have been excellent in spreading the word too- a fantastic team effort!”

To find out more about the scheme and download resource packs, please visit https://www.sefton.gov.uk/social-care-and-health/children-and-young-people/look-say-sing-play/