Southport FC Announces New Kit Partnership with True Heritage Brand Patrick

Southport have announced a multi-year agreement with “True Heritage Brand” Patrick as their new kit provider.  

Patrick has been a leading sports kit provider for over 100 years, sponsoring legends in their respective sports. Their story began in 1892 with Eugene Beneteau and his son Patrice who subsequently took over, starting the journey of their legacy brand with boots for their local football team. Since then, the brand has sponsored the likes of Kevin Keegan, Bernard Hinault, and Michel Platini.  

Following their first season with new owners, Big Help Group, Southport FC are delighted to have formed a new commercial relationship with Patrick to take them into the next one.  

Adrian Hunter, Interim CEO of Southport FC, said “It was apparent from our first meeting that Karl and the team at Patrick were a perfect fit for the Club. Their energy and enthusiasm were infectious, and they aligned with our ethos from the very start. 

This is a ground-breaking commercial agreement for the Club which will provide real stability in the coming years – something that we are dedicated to providing for our fans. 

We are really looking forward to launching our new kits for 24/25 this Summer and feel sure that our supporters will be excited about our plans for the future”. 

Supporters will have the chance to access bespoke Club products as Southport FC will be expanding the available merchandise as Southport’s partnership with Patrick launches in the Summer – available through both the Club shop and online channels. 

“I am delighted to welcome Southport FC to the Patrick Family,” said Karl McKeon General Manager for Patrick UK & IRL “It has been a pleasure collaborating with such a prestigious club on this exciting project. Our shared vision for the future of football drives us forward, and we are eager to elevate Southport FC to new heights together.”. 

The partnership marks a significant milestone for both parties, symbolizing a union built on mutual trust and a passion for the game. “I would like to extend my sincere gratitude to Tammy, Adrian, and the entire Southport FC team for placing their trust in Patrick,” added Karl. “We are excited about the prospects of this partnership and look forward to a prosperous and positive collaboration in the years to come.”.