Southport FC. The Port’s Fans’ Food Goes Viral

Last week we announced changes to enhance our matchday catering options for our fans…but didn’t anticipate that the results would go viral on social media and generate over 76,000 reactions within a matter of hours.

Following our relocation of the Lourdes Deli catering stall to between the Blowick Terrace and the Popular Terrace, enabling both home and away fans to be served simultaneously from this new location, their delicious “Dirty Fries” offering of fries, bashed burger, sausage, onions and cheese at only £5 was featured on Twitter by @FootyScran.

@FootyScran shares pictures of food available at different football grounds around the world and invites fans to comment and vote on which grounds offer the best (and worst) food (or scran) at the match. The social media channel has nearly a quarter of million followers.

After last Tuesday’s home match against Curzon Ashton, the original tweet attracted over 8,000 mainly positive comments, as well as Lourdes Deli securing a landslide victory in the online poll of “scran or no scran” with 79% of 18,500 fans voting in favour of the Dirty Fries.

However, interest in the club’s outdoor catering rose to an entirely different level when Spencer Morgan, son of broadcaster Piers Morgan entered the debate with a somewhat disingenuous and controversial comment, saying “That’s 100% come straight out of a bin. And everyone saying how good it looks. Weird country this.”

Needless to say, thousands of existing and now new Port fans put him straight and back in his box, leading to a further 49,000+ online reactions.

The Club’s Head of Commercial and Operations, Steve Dewsnip said, “We have been blown away by the level of national and international exposure that this has brought us. Congratulations to Steph and her team at Lourdes Deli, they have only been with us for a few months but already the positive feedback they have had from both home and visiting fans has been amazing.”

Lourdes Deli’s founder and proprietor, Steph Collinson said “We have been overwhelmed with the response and this is only the beginning! Thanks to everyone who’s supporting us, we can’t wait to see you all again for more food and, more importantly, the laughs we have ‘cause we’re having a ball.”

Steve added, “Scran or No Scran – we invite you to visit Haig Avenue, try out the Lourdes Deli menu and decide for yourself!”